366 Mayfield Street, New York, NY 10029

Our Story

Our passion is to excel in delivering the love of decorating and cake making to every household. We have a simple message – we are aware that you love to bake (who doesn’t?), that’s why we’re always coming up with new and quality products for you that would make decorating and baking a simple and fun task.

Our idea is not just focused towards the decorators who make amazing cake, but we’re here for cookie bakers and cupcake makers who would love to impress others and be proud of what they make. If we talk about decorating tools or bakeware stuff, we provide the best cake pans, cupcake liners, icing tips and so much more.

We’ve got you covered. Our products have been there in your household since years, and we love your interest in baking and decorating. It is delightful to see you decorate & bake, and we are here to always help you get there. We are here to encourage you at every step and to cheer you, because we are aware that you’re more capable than you think you are. Similarly, we love having fun too. Celebrating anniversaries, birthdays and making it to the end of the hectic week. We always look for something exciting and fun, and put all our efforts in bringing some innovative baking and decorating tips and tools for you.

Just like you, we love the thrills as well as the spills. Our purpose is to come up with mouthwatering and innovative tools that would be a help to you as well as a source of fun. This is what we’ve been doing since the past 90 years. With changing trends, styles and tastes, we evolve as well.

We put our best efforts to provide you with the most relevant and trending ideas and products to make you happy. We believe in quality and provide the best and well-used cookie sheets and cake pans to give you the perfect reason to have fun and celebrate all the moments in life, either small or big. It is all about getting more out of each day and celebrating to the full. It is our belief that everyone loves to decorate and bake, no matter if they’re not innovative or have any skills or not. Our tools and tips can help you help you in achieving the best.

Remember that everything ends and begins with you. We create the best content that you want and from which you can bake in the best way.